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Help build this campaign: my.barackobama.com Hey everybody. I’m Jim Messina, the President’s campaign manager. I wanted to give you a quick update on what we’ve been up to this month, and what that’s going to mean between now and November. We had 169500 first-time donors in April—putting us within reach of 2 million donors this election cycle. And here’s my favorite part: our average donation was .23, with 98 percent of those donations 0 or less. That makes our campaign different, and it’s how we’re going to build a winning organization across the country. One of the most important things we can do is get our arms around that fact that this election is going to be close given the historic challenges the nation faced when the President first came into office. Oil company executives and other special interests are dumping millions of dollars in Super Pac attack ads. In fact as this chart shows, we got almost million in spending against the President and his policies so far in this campaign by the other side. The last two weeks have shown this clearly. The Koch-brothers funded Super Pac spent million dollars on TV ads attacking the President. Mitt Romney’s Super Pac put another million on the air. That’s million in ads from two outside groups who can raise and spend unlimited amounts of money. While Governor Romney has run an almost solely negative campaign tearing down the President, we started this campaign with a series of positive ads. These ads …

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MediaWatch International edition is our take on the stories big and bizarre in newspapers, on news websites, blogs and on social media. We also look at stories about how the media functions and how it’s evolving in today’s society. Tune in at 10.22pm for the international media. All shows: www.france24.com FRANCE 24 INTERNATIONAL NEWS 24/7 www.france24.com

Available on iTunes. And at BlogTalkRadio: www.blogtalkradio.com Churches, religious institutions and organizations have implemented sophisticated, often costly advertising campaigns and tactics to bring non-believers into the fold. This is especially true regarding the targeting of young people, as churches host concerts, pizza parties, movie nights, door prizes and a host of other gimmicks. How is religion attempting to win converts by sheer marketing, and why should the public be skeptical? Jerry DeWitt, former pastor and Executive Director of www.recoveringfromreligion.org joins us. Plus your calls and emails.

Learn more: www.romneyeconomics.com Kansas City’s GST Steel had been making steel rods for 105 years when Romney and his partners took control in 1993. They cut corners and extracted profit from the business at every turn, placing it deeply in debt. When the company eventually declared bankruptcy, workers not only lost their jobs but were denied their full pensions and health insurance, and the government was forced to step in and provide a bailout.

Through atoms and bits, Nicholas Negroponte, founder of the MIT Media Lab, compares the structure of tangible businesses to that of digital commerce. View more of the series at phoenix.edu

www.googlingsocial.com Top Google Analytics expert Daniel Waisberg shows us how to track, test and listen to social media with the new tools Google just rolled out.

Social Media Marketing Tutorial from Google. Google’s Project Glass has provided a textbook example of a way to market products, and in this case a conceptual product, on social media. Google created lots of high-quality content that people were willing to share across social media outlets like Facebook and Twitter. This meant that a video showing a first-person glimpse of what their Star Trek-like HUD visor might look like went viral and has already reached over 10 million views as of April 9th. This Future of Engagement episode covers the social media marketing tutorial that Google’s campaign can effectively provide. www.alerti.com

(LinkAsia News: 5/11/12) China’s tightly controlled state propaganda machine was in complete disarray as the Chen Guangcheng saga played out last week, with conflicting messages abounding. Contributor David Bandurski breaks down the sequence of events that played out between state and social media. Watch more LinkAsia stories at linkasia.org. IMAGE Police officers approach a journalist outside of Chaoyang Hospital, where blind activist Guangcheng was reported to be staying at, in Beijing: REUTERS/Carlos Barria