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e_Marketing Blog |
Linknet-Blogs.com features a number of marketing blogs in specific areas of interest such as Marketing, Travel, Health, Business Opportunities, Product Features, Golf, Real Estate. Advertise with Linknet-Blogs.com. Get links and create a powerful online presence. Survey of Vehicle Websites Finds Hummer.com BestJun 28, 2006 - Linknet Online Shopping News >>>>>>>>>> Wholesale urban wear - Ice Canada Inc. wholesale clothing, major brand names, designer urban wear apparel. Homecoming Gowns - Prom dresses, nightclub outfits, homecoming gowns, hairstyle videos. Wedding Rings and Wedding Bands - Diamonds come in all shapes and sizes. International Jewelry Trade Show - Jewelry & Gift Trade Show with Thousands of International Buyers >>>>>>>>>> Survey of Vehicle Websites Finds Hummer.com Best Vehicle websites getting better, adding more content in response to consumer demand WESTLAKE VILLAGE, Calif., June 27 /PRNewswire/ -- HUMMER.com is the most useful manufacturer Web site for new-vehicle shopping, according to the J.D. Power and Associates 2006 Manufacturer Web Site Evaluation Study(SM) -- Wave 2 released today. The semi-annual study measures the usefulness of manufacturer Web sites during the new-vehicle shopping process. New-vehicle shoppers evaluate Web sites in four key areas: appearance, speed, navigation, and information/content. Information/content, which includes vehicle features, specifications, images, equip and build tools, payment calculators and dealer locators, is the most important factor area to shoppers, accounting for 36 percent of the overall index score. HUMMER ranks highest with an index score of 870 on a 1,000-point scale -- a 12-point improvement from Wave 1 of the study, which was released in February 2006. "With nearly 300 different models to choose from, shoppers increasingly rely on the Internet to help match them with a vehicle that not only ideally fits their desired needs but also their image and budget," said Sam Thanawalla, senior manager of digital marketing solutions at J.D. Power and Associates. "HUMMER is an example of a site that has established, and continues to utilize, a logical and user-friendly site design and site architecture that connects with visitors. The increased use of vibrant images, demonstrative videos, diagrams and valuable vehicle specifications, as well as a state-of-the-art build tool, nicely articulate the capabilities and benefits of HUMMER vehicles to shoppers." HUMMER is followed in the rankings by Kia, Suzuki, Pontiac and Subaru, respectively. Across all manufacturer Web sites, the industry average of 838 is the highest recorded in the history of the study. "Manufacturers are consistently finding new and creative ways to deliver information to vehicle shoppers, and the quantity of Web site information is exploding at a rapid pace," said Thanawalla. "However, shopper expectations of Web sites will continue to grow, and shoppers will increasingly expect Web sites to make all information easily and quickly available to them." The study reveals a considerable shift in the importance of vehicle images on manufacturer Web sites and the ability to display the functionality of a vehicle versus simply showcasing its appearance. Manufacturers are benefiting from growing levels of high bandwidth connectivity among new-vehicle shoppers, allowing them to incorporate creative tools to feature the enhancements and capabilities of their products. "More than ever, buyers are relying on their vehicle to be practical, adaptable and exciting," said Thanawalla. "Images can display the flexible function of vehicles, the ease of use of features and accessories, and the ease of reconfiguration, such as folding and removing seats, storage accessories and console repositioning. Educating shoppers about these features allows manufacturers to elaborate on improvements to quality, safety, reliability and fuel efficiency with the use of credible, logical and emotional content on their Web sites. However, as site content becomes more complex, the importance of site speed cannot be taken for granted." The study continues to demonstrate that the more useful a manufacturer Web site is, the more traffic it is likely to drive to dealerships. Offering better online shopping experiences to more shoppers has made manufacturer Web sites a key destination when researching new vehicles. "Looking forward, manufacturers will consistently add more content to their Web site in the form of audio, video, sketches and reviews to accommodate the growing queries and concerns of all shoppers," said Thanawalla. "This tremendous increase in content will require new forms of navigation to access information. This will occur in the form of intelligent search tools and improved universal navigation compounded with relevant navigation links throughout Web pages." The 2006 Manufacturer Web Site Evaluation Study -- Wave 2 is based on evaluations by 11,348 new-vehicle shoppers who indicated they would be in the market for a new vehicle within the next 24 months. Promote your products online with Linknet Promotions.
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