Linknet FAQ (Frequently Asked
Questions)
Why are links valuable?
Links pointing to your site benefit you in at least three ways. First, they
increase your "web presence" by making more potential visitors aware of your
website. Second, they generate traffic because a certain percentage of people
who see your link will click on it and visit your site (therefore, the more
inbound links you have, the better). Third, the Search Engines (especially
Google) view links (especially inbound links) as an indicator that your pages
contain useful and valuable information, therefore you get a higher "Page
Rank". For more information about the value of links, see this
link exchange article.
What are "Inbound" and "Outbound" Links?
There are two kinds of links: "outbound" (or out-pointing) links and "inbound"
(or in-pointing) links. Outbound links are links on your site that
point to other websites (or other pages within your own site).
Inbound links point from outside sites (or other pages
within your site) to specific pages within your site.
What you ultimately want are INBOUND links — ones that point
from outside sites to yours — because these bring traffic from the other site
to yours. But often you cannot get inbound links, without giving the other guy
a link in return. In other words getting links usually involves a trade. This
is normally called a "Link Exchange".
Linknet links are pure "inbound" links. No link exchange is
required.
What is Google Page Rank?
*This is a direct quote from
Anatomy of a
Search Engine, the original description of Google's objectives: "Another
intuitive justification is that a page can have a high PageRank if there are
many pages that point to it, or if there are some pages that point to it and
have a high PageRank. Intuitively, pages that are well cited from many places
around the web are worth looking at. Also, pages that have perhaps only one
citation from something like the Yahoo! homepage are also generally worth
looking at. If a page was not high quality, or was a broken link, it is quite
likely that Yahoo’s homepage would not link to it."
What is special about Linknet Links?
The "purest" kind of link points to your site because of the content of
your site. Imagine your site has content about "Business Services", then the
best sort of inbound links are ones coming from sites dealing with "business
services". These would be considered links coming from "relevant" sites.
Normal Link exchange pages are often just lists of sites
with no specific content and with very low (if any) page rank. Therefore a
link from a normal link exchange page does not have much "relevance" to your
site and does not do much to enhance your own site's page rank.
Each Linknet page has valuable content of a specific kind.
For instance "golf travel" pages have content dealing with golf travel. That
means they are worth linking to in their own right, and will gradually
acquire significant page rank of their own.
So a link from a Linknet page is worth much more than a link
from an ordinary link exchange page.
How should I format my Linknet Link?
Linknet link text can contain only one target URL. Linknet links should
include at least 200 words of copy and be "keyword rich". Your anchor text
(the text which is linked) should be your most important keyword, not just
your domain name. Your link does not have to point to your home page. Link to
the page you want to get exposure for.
Should I link back to SBO-Linknet?
At least one backlink from each client site is part of every
Linknet package. You can enhance the value of your Linknet links by linking
back to the pages where your links are found.
What is a "blog" or "journal" site?
A "blog" is a web journal. The blog owner makes journal entries on a
regular basis — often daily. Visitors to the blog can comment on posts, and
those comments can then become part of the blog content. Visitors can also
become registered members and make posts of their own. Blogs are therefore
"communities" of people having a specific interest, who share their ideas and
insights about that subject matter (e.g., golf, real estate, marketing,
health)
Google likes blogs because they are "content rich" and the
content changes regularly. That means your embedded links will have extra
value because they are part of pages that are regularly spidered. From the
linking perspective blog entries can be "keyword rich", and can contain a
higher than normal proportion of links. So far Google lets blogs get away with
some practices that are considered "spamming" in regular websites.
Our blogs and journals contain real content including
articles, posts, comments, photographs, and ads. These sites do not contain
bogus entries made just to get link value. They deal with carefully defined,
targeted subject matter and therefore cater to specific market segments. Our
intention is to offer our readers and participants real content and gradually
build a loyal readership.
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